Social Media is online interactive technologies that allow the generation or sharing/ exchange of ideas, opinions, career objectives, and other types of expression through virtual communities and online networks. Social Media is using to share user-generated content with the help of Internet, generally consisting of text, images, video, or audio. With the passage of time and in response to growing needs of users, Social Media is evolving fast and provides greater value added services to users. Social Media provides valuable information and serves as a support for brands. Businesses and brand companies can benefit by tapping into the power of social media. Below are some of the most popular social media that serve as a great platform for businesses and brand companies:
YouTube is one of the most popular and highest ranked sites on the internet that is primarily used by young people and experts. Businesses can get access to millions of viewers through a single website that makes it easier for them to reach out to their target audience and share content with others. Businesses can create, upload and share videos, photographs, short documents and applications with the help of YouTube. When a business or brand company want to promote their brand or use social media to connect with their customers or target audiences, YouTube is one of the best places to showcase your media. With a huge audience and active community, you can easily build a stronger relationship with your clients and fans.
Twitter is another outstanding source of video and photos from all over the world. This outstanding source of media allows users to post short text messages, commonly called Tweets. It is used by celebrities, companies, brands and individuals for different purposes. Businesses and brand companies can easily promote their products and services through Twitweet. Examples of popular uses of Twitter are: posting pictures; retweeting information; providing product and service updates; scheduling Tweets about important events; using it as a marketing tool.
Facebook is another social media platform where businesses can engage with their potential and existing customers. Using Facebook as a method of promotion is a great idea especially for small businesses. Business can create engaging content through Facebook’s fan pages and share it to their friends.
Google analytics is another useful and powerful analytics tool for websites and online brands. It provides detailed traffic and user engagement details from any site on any platform. You can also analyze which sites or content is getting faster results and converting better. This valuable data allows you to fine-tune your online marketing campaigns to achieve higher ROI. You can get the free Google analytics account while registering on major social network platforms such as Facebook, Twitter and LinkedIn.
Tweetdeck is an advanced and highly functional social media tool that provides analytics reports on all types of public Twitter posts. The highly enhanced version even provides detailed visitor analysis on a targeted site or niche. Some of the major examples of public Twitter accounts that can be analyzed by this social media platform are Facebook, Google+, YouTube and LinkedIn. In addition, you can integrate this report with your CRM or ERP systems to get a comprehensive insight on customer interactions with your brand.