A drop in Trust Flow on the heels of a Google update is scary for any company or website that depends on organic search traffic. Trust Flow is a measure created by Majestic SEO and it is an effective measure of a website credibility as per the reputation of its backlinks. If this indicator goes down, it often means that Google’s algorithm changed and might favor some aspects of site quality or penalize some type of links. As a SEO professional, knowing when Trust Flow dips and how to reverse it is crucial to keeping your site high and visible.
In this post, we’ll show you why Trust Flow decreases after Google Updates, what you can do to check and improve it, and some practical steps that you can implement to help maintain your website rankings. Here are 6 complete tips for restoring or even improving Trust Flow for overall SEO wellbeing. You’ve experienced a Google update and you need to be prepared or already, but these tips will help you be better prepared online.
How to Understand Google Algorithm Updates and How they Affect Trust Flow.
Google also issues algorithm changes which aim to make the search result quality more useful. These updates can affect everything from site rank to keyword sizing to, of course, Trust Flow. Trust Flow measures only how good a site’s backlinks are, and this will be affected by Google’s ever-changing standard for quality links. When Google takes a hit on backlinks, low quality or questionable backlinks can see a quick Trust Flow dip.
A Trust Flow drop doesn’t necessarily signal your site is no longer an authority, but it does signal the quality of links must be reviewed to Google’s new norms. This is because you need to know what’s happening with the latest update so you can identify the cause of the drop. If, for example, a patch is targeting link spam, then it could affect your site if it’s linked from an affiliate with bad links. Knowledge about Google’s public announcements and opinions from reputable SEO experts can help you learn how to tweak your SEO accordingly. Taking action on these adjustments not only regains lost Trust Flow, it helps you shield your site from new algorithm changes in the future.
Test Your Backlink Page on Trust Flow Checkers
A good place to start after a Trust Flow dip is to check out your backlink profile in detail. There are tools such as a trust flow checker that will be able to see what link is at fault. You can look at the links on your website and see where your links are being of poor quality or irrelevant, which may be hurting your Trust Flow score. Free Majestic Trust Flow Checker is especially helpful when you want to have a quick glance at your backlink health.
With an in-depth backlink profile audit, you can distinguish between good and bad links so you can decide which links to disavow or outreach to kill a link. See for patterns like link from irrelevant domains, over-links from the same site, or anchor text that doesn’t fit your content. You’ll also find that performing trust flow checks often helps you keep a good backlink profile which is in compliance with Google standards and will balance out your Trust Flow as Google updates.
Identifying and Disavowing Toxic Backlinks
If you’ve detected some dummy links or spammy ones in your Trust Flow analysis, then the next thing to do is delete or de-follow them. Toxic backlinks — These are the links that Google deems low quality or spammy and they can decimate your Trust Flow. You can save the day with Google’s disavow tool to undo the damage of the bad links by telling Google to flag them as invalid in its SEO analysis of your site. This can avoid penalties and boost your Trust Flow thus increasing your site trust.
Remove links, but do it in very careful and precise way, as deleting the incorrect links can actually damage your Trust Flow and SEO. Only reject links from sources which are surely damaging to your website authority. Try to focus on links from spammy low-authority websites or sites that seem manipulative. After you’ve done this, be sure to keep an eye on your Trust Flow regularly and even try a free Majestic Trust Flow Checker to see if things are improving and ensure that your link profile is healthy.
Creating High Quality Backlinks to Reinforce Trust in the System.
: High-quality backlinks are the long-term solution to Restoring Trust Flow after a Declination. Google favors backlinks from a reliable, quality site so links from high authority domains are good for your Trust Flow. Some good ways to do this are guest blogging, affiliate linking with trusted sites and backlinking via content that other sites want to link to. When developing your backlink strategy, aim to get links from websites that are related to your niche, since it’s an important aspect of Trust Flow as well as Google’s ranking algorithm.
Inbound strategies such as publishing detailed guides, research, or tools can naturally lead to a quality backlink. For example infographics, original research or interactive tools can receive high quality links because they provide something that the user and the webmaster will find valuable. Having a Trust Flow checker that is used frequently to check how your new links are affecting your Trust Flow will help you track your efforts and know that they are promoting your Trust Flow. By staying this consistent, you can offset the effect of a Google update and create a stronger link profile.
Trust and Relevance as Foundations of Flow of Content Quality and Relevance.
Relevant content is absolutely essential for getting the kind of backlinks that improve Trust Flow. With every Google algorithm update, one of its objectives is to show relevant and useful information that is useful for users. The site that has thin, old, irrelevant content cannot attract good-quality backlinks and consequently it has low Trust Flow. If you are spending your money on great content, it will give you better chances to acquire backlinks from the reputable sites which will boost your Trust Flow.
Adding updates to your content as the times, industry changes, user requests change can also help your site become more attractive to link to. Do keyword research so you can target the words and questions your users are looking for so you can gain some relevant backlinks. Think of blogs, videos, podcasts, infographics, etc that can help expand your footprint and attract links from a variety of high authority sites. With a Trust Flow check monitoring this effect, you know your content practices are improving your site’s authority and SEO longevity.
Using Technical SEO To Improve Trust Flow.
Tech SEO tweaks are easily forgotten in a campaign to recover Trust Flow, but can make all the difference for your site’s authority. Technical SEO such as page loading speed, mobile accessibility, structured data and HTTPS are the user experience factors that most Google changes take care of. If you tweak these, then your site will get a lot of quality backlinks as other websites like linking to fast, organized and safe sites. Making sure that your website follows Google’s best practices makes your site more appealing to users and other webmasters which will increase your Trust Flow by proxy.
Be sure to do technical audits on a regular basis for any site errors as technical faults lower your Trust Flow and keep legitimate websites from linking to you. For instance, if your pages take too long to load then you might be missing out on link opportunity from high authority, UX websites. Having a Majestic Trust Flow Checker on hand (a free tool) to keep tabs on the way that these technical upgrades affect your Trust Flow score over time is an excellent idea. SEO is a mix of technical and content driven SEO, so you’ll be prepared for the changes in the algorithm and have a good base for rank security and TFS.
Conclusion
Drops in Trust Flow after a Google update is a nudge, not a judgement, so you can take a second look at your site’s backlink and content strategy. Identifying what factors affect Trust Flow and treating them one by one from toxic link removal, to high-quality backlink building and technical SEO will give you back and enhance the authority of your site. If you can maintain a regular trust flow check, add value to content and prepare yourself for Google’s changing algorithms, you can come out the other end more equipped than the last with the tools to gain quality links and give users something worth clicking on.
High Trust Flow is never finished, you need to be attentive, agile to algorithm changes, and SEO friendly. By doing so, you not only safeguard your website against update, but you set the foundation for longterm SEO success.