Are you just starting out in digital marketing or an experienced marketer looking to hone their skills, there are a variety of free ways to learn the field.
If you’re serious about a career in digital marketing, university-backed courses might be your best bet. These provide more hands-on learning by doing and typically include testing or other interactive activities.
1. Read Blogs
One of the quickest and most efficient ways to learn digital marketing is by reading blogs. They can keep you abreast of industry developments and give you a good sense of what your competitors are up to.
According to a survey, people read blogs for many different reasons. Some read them to learn about brands and products, while others seek entertainment or insights into the job market.
Producing content that meets all these demands is the foundation of a successful blog. Combining different kinds of posts will enable you to expand and build trust with your readers.
2. Join Facebook Groups
Facebook groups offer digital marketers the perfect platform to connect and learn the newest strategies in marketing. These groups are free, offering a wealth of helpful resources such as videos, lectures, exciting deals and offers.
A successful group can help you bolster your brand credibility, expand your email list, and connect with potential clients. However, creating and nurturing such an entity requires a considerable amount of hard work.
When starting out, join some Facebook groups related to your business and industry. Doing this can give you insight into the types of questions and issues your target market is facing. Afterward, create content around these topics so that your brand remains top of mind and people remember you when they need assistance with their businesses.
3. Join Forums
Forums can be an excellent source for new customers and to connect with your target audience. Furthermore, they serve as a great opportunity to promote your business. But in order to make the most of these forums, it’s essential that you understand how to utilize them efficiently.
Forums online have their own distinct members, features, topics and expert minds. It is therefore best to select a forum based on your individual requirements and purposes.
4. Buy eBooks
One of the best ways to learn digital marketing for free is through eBooks. These are an accessible way to start, as they can be read on a variety of devices.
Amazon is the best place to purchase eBooks, boasting millions of titles available. Most new releases and bestsellers cost $9.99 on their site, but you may also come across free books as well.
Kobo is another great option; this global company provides an expansive selection of ebooks. You can read your books with Kobo on any device – smartphones, tablets and e-readers alike!
Kobo even allows you to access books from your local library through OverDrive, a system which links libraries. This is an incredibly helpful resource and it can save you a lot of money!
5. Watch YouTube Videos
YouTube is an excellent resource to learn digital marketing at no cost, especially if you’re a visual learner. Videos are easier to comprehend than text and more convenient since you can watch them at your leisure from any location.
YouTube channels offer free tutorials on various digital marketing techniques, such as SEO, keyword research, link building, content marketing, email marketing and social media management. Some are more specialized while others cover more general topics.
If you’re new to digital marketing, start by taking a course that provides an introduction to the field’s fundamentals. This can be an excellent way for you to determine if this is something that interests you as a career.